Logo URL
https://www.alpha.ac/brand/alpha-logo-horizontal-black.pngCompany / Brand
Alpha brand assets.
Official Alpha logos, symbols, digital icons, and typography for press, editorial, partner, and institutional use. Every file below is served from a stable alpha.ac URL.
Direct URLs
For platforms that ask for a hosted logo or favicon.
Logo lockups
Horizontal, vertical, and symbol artwork.
Use black artwork on light backgrounds and white artwork on dark backgrounds. The horizontal lockup is the default for navigation, mastheads, and first-contact brand placements.
PNG
Horizontal logo, black
Primary lockup for light backgrounds, documents, and partner pages.
PNG
Horizontal logo, white
Primary lockup for dark or photographic backgrounds.
PNG
Vertical logo, black
Stacked lockup for light backgrounds and portrait placements.
PNG
Vertical logo, white
Stacked lockup for dark backgrounds and portrait placements.
PNG
Alpha Peak symbol, black
Standalone symbol for light backgrounds and compact placements.
PNG
Alpha Peak symbol, white
Standalone symbol for dark backgrounds and compact placements.
Digital icons
Favicons and square application artwork.
Use the adaptive SVG favicon where supported, the ICO file as a compatibility fallback, and the square icon for application logo fields.
SVG
Adaptive favicon
Preferred scalable favicon. The symbol adapts to light and dark browser chrome.
ICO
Favicon fallback
Multi-size ICO fallback for browsers and platforms that require an ICO file.
PNG
Square application icon
Opaque square icon for Apple touch surfaces and application logo fields.
Typography
The voice of Alpha.
Tiempos gives Alpha’s public work its editorial authority. Each family has a distinct role across headlines, institutional moments, and evidence-led reading.
Governance is alpha.
Independent judgment.
Evidence should lead. Judgment should remain independent.
Explore typography
Short link: alpha.ac/brand/fonts
Usage
Keep the mark intact.
Do
- Preserve the original aspect ratio and transparent padding.
- Use black artwork on light surfaces and white artwork on dark surfaces.
- Use the horizontal lockup as the default full Alpha identifier.
Do not
- Crop, recolor, distort, outline, or add shadows to the artwork.
- Recreate the Alpha wordmark as text.
- Use the assets in a way that implies an unapproved endorsement or partnership.
Questions about press or brand use can be sent to info@alpha.ac. The complete archive is also available at https://www.alpha.ac/brand/alpha-brand-assets.zip.